selling in a skirt – Change is Inevitable, Growth is Optional

Working Remotely…Are You Prepared?

Other than 2 years of my career, I have always been an entrepreneur working from home. Yes, I’ve gone to an office, facilitated training in an office, recruited in an office and had team meetings in an office…but the majority of my time, was working from home. I don’t remember if anyone gave me a manual of what to expect, but I did notice pros and cons of working from home. In today’s environment, many people have had no time to prepare or even think about getting ready for change. You were in an office one day and the next, you’re remote.

I was thinking about how this new way of working will affect so many people and wanted to share some thoughts of my experiences with the hope that it may make this new journey easier and perhaps even have some fun with it.

Mark your territory. This is easy if you have an empty room or spare bedroom. In many cases, you will need to adopt some space and call it your own. When we started in the insurance world, so many grabbed the kitchen or dining room table and decided this was their new office. Kind of reminds me of those that declare their table at the coffee shop as their own. I was once asked to move from a certain table in a certain coffee shop because this man said it was “his” …I didn’t see a nameplate but I knew it made him comfortable, so I moved to another table.

If you are in a place that others will be using, you will need to make sure that your “office” can be moved to another area during family and mealtimes. If you are in an industry where there is any confidential and personal information, make sure that is not out in the open for anyone to see. My kids were always part of my business. While I did have an office in my home, Saturday nights you would find the three of us sitting on my bed doing direct mail pieces together. They knew that they were a part of my business and were proud to see the results.

Do Not Disturb-Again, not always the easiest to accomplish. If your family, spouse or roommate is home while you are working, remind them that you are doing just that…working. It’s not the time to chat or have conversations about solving the problems of the world. You wouldn’t do that if you were in an office, so why now? We had an agent who was a single dad with small children. Many of you will remember that as soon as you picked up the phone, real phones not smart phones, it was an invitation to start an argument, have a burning question or just need your undivided attention at that moment. There is nothing more “professional” than being on the phone with a client when your children picked up the phone in another room yelling “Daddy, daddy, daddy.” While some clients understood…others did not. This agent came up with a brilliant idea. He had a ball cap. When it was on, he was working. When it was off, he was daddy. Other than an emergency (in the insurance world that meant blood or bones), his little ones were quiet and whispered to each other. It was a simple and effective way to work.

Give Me A Break-Do you take breaks when you are in the office? Then why not at home? Many times, it’s hard to get started and then, it’s hard to stop. When you work from home, you either become the King or Queen workaholic or the Guru or Maven of taking breaks. Think of something in the middle. When you are working, you should be working, not getting prepared to possibly start at some later point in the last hour of the day. Ok so that’s a bit of an exaggeration but you need to prepare yourself to work and to stop. I’m not sure if you’re familiar with the Pomodoro Technique. The technique uses a timer to break down work into intervals, traditionally 25 minutes in length, separated by short breaks. It is a time management system that encourages people to work with the time they have—rather than against it. Work 25 minutes and then take a break for 5 minutes. You must work in those 25 minutes and walk away from it for 5 minutes. Imagine how productive you can be.

Can You Just…-While you are working from home, if there is anyone else that lives with you, you will certainly hear something like “While you are home, can you just start dinner, do the laundry, call the repair person, run to the store etc.” Remember, you are working, so your mindset needs to be that you are working. It’s always nice to lend a helping hand…after you’re done working. If there are no humans living with you, unless you’re on your 5-minute break or having lunch, your furry friend will need to stay put and not learn a new frisbee trick.

Let’s Do Lunch-Even though you are not in an office, you need to take a lunch break. Yes, this is the time to do those non-working tasks. It’s also the time to walk away from your work, have something nutritious, delicious and yummy to break up the day. Once in awhile you might have a virtual working lunch, but really try to claim this time for yourself.

While working from home will take a little getting used to, also be aware that it can feel a bit lonely. Rest assured there are many others feeling the same way. With technology, you can have a meeting with your office mates, “see” your clients and create educational sessions to share your brilliance.

Things change quicker than you can imagine. If you don’t change, you will be left behind. Old ways won’t open new doors. Change is inevitable…Growth is optional. Will you shine or will you let your light dim?

If you need a pep talk, an ear to listen or an accountability chat, reach out. I’m here to listen, support and encourage.

Happy Selling!

Judy Hoberman http://www.sellinginaskirt.com

Business Or Expensive Hobby

Here’s the scenario…you decide you have something that will solve a solution for others. You’ve researched the market through surveys, focus groups and lots of connections. This is what you’ve been put here to do and so now you do as Nike as reminded you for decades and you “Just Do It” and voila you have a business…or do you? So-Is it a business or a hobby?

Let’s think about this…like almost anything else, the beginning of something can dictate how it will be in the future. If you’re in a relationship and the beginning is not good, you might be given a bird’s eye view of what it will be going forward. If you have a client that is less than desirable, you will probably see what that relationship will be for you. The truth is that this phase of your business SHOULD be the most exciting on one hand because rest assured, on the other hand it can also be the one that will try your patience at every turn. There will be people, even those closest to you, that will tell you that you are crazy for doing this while others have no idea how you can be so courageous. You’ll have times that you look at something that you’ve created or written and smile and know that is exactly what you were aiming for and then…you have to scrap it because it really isn’t solving a problem…only one that you are creating. And then there are those times when you are ready to just throw your hands up because this is NOT what you bargained for. So using my first thought, if the beginning isn’t good, should you just move along? To this I say No!

We’ve heard that if you have passion and heart that you can start your own business and be successful; you know “Do what you love and the money will follow”…unfortunately business doesn’t really follow that. What you want to determine is if you have a business or really only have an expensive hobby. You’re an incredible baker, but is that passion and skill enough for the million-dollar business you have in your head? Right look at Debbie Fields…the truth is she had a lot more than just a great cookie.

Here are some questions you need to ask yourself before you jump into the world of entrepreneurship that might give you a chance to succeed instead of hitting head first into a wall…and by the way, these were the questions that I asked myself:

What do I do?
How do I do it?
What will bring in revenue?
How do I decide what I want to be when I grow up?

My self-doubt was at an all-time high. In my case, I found a business coach who helped lead me on the right and best path. I made so many mistakes that most of us make and made so many that I even wrote a book about it “Famous Isn’t Enough: Earning Your Fortune As An Entrepreneur” I believed if I could save another excited entrepreneur some time and money, that would be perfect. Of course some of you will make the same mistakes or detours that I’ve made and that’s ok because sometimes you have to experience something yourself to truly understand. Just make sure you learn the lesson so you can share your wisdom with other budding entrepreneurs down the road.

The sad reality is that nine out of ten startups will fail. While this sounds like the end is near, if you work hard, stay focused and listen to those that have been there done that, your chances of success are greater

For those of you that would like some steps to take to be in the 10% success group rather than the 90% that aren’t, here you go:

Do Your Research-While your mom and BFF will be true supporters of your newest venture, it’s probably better to do some of your own research. You can do this in person, via surveys or on social media. Make sure you do a wide enough circle of people so that you get true readings.
Build Your Audience First-Ok you’re off…but there is no one there to receive what you are offering. If you are doing a launch and only 3 people show up, you will be frustrated but you will also realize how important it is to build your audience first. Start sharing content that is directly related to what you will be offering and make sure it is valuable and exciting. Don’t believe what some say that you should hold your best information and content for paying clients. How and why would people want to work with you if the only thing you are sharing is fluff? When you share and give right from the beginning you are letting others know that is your M.O. and to stay tuned for more of where that came from.
Never Stop Learning-We all want to be known as the thought leaders in our circles. However, even if you own that title, you should always continue in the learning process. Reach out to those that are in your space or way beyond your space and ask…If you never ask the answer is always no. Also always remember not to hoard your experience and expertise. Remember those budding entrepreneurs that are ready to learn? Share with them. You too should be one of those because if you are the smartest in the room, you are in the wrong room.
Don’t Be Afraid Of Technology-there are so many tools out there that can shorten your learning curve or enhance your offerings. If you are not tech-savvy, find someone who is. Maybe there is something you can barter that they need until you can both share financially. But, if that isn’t the case, technology challenges can cause you to be behind the 8-ball so find a way to stay as current as possible. There are so many tools that are free to use…and I bet that YouTube has a tutorial on that. When you are ready to add to your team, someone with strengths in technology would be one of the first to add.
Think About Revenue From The Beginning-Some entrepreneurs are lucky enough to have investors that will help finance their businesses. Most of us are not that fortunate. Either way, have to think about “Show Me The Money” from the beginning. What is your cash flow? How will you pay your bills without dipping into your personal funds? You want your business to grow and like it or not, money is part of that. Be part of the 10% not the 90% of businesses that succeed.

Michael Dell said, “Ideas are a commodity. Execution of them is not.”

Getting Your Message Out

When you start a new business, one of the first things you do is to create a product or service that is ideal for your target market. You set the price, you have the features and benefits and you are ready to rock and roll. Until you realize that you don’t know how to let your target market know that you have the solution that they need. It’s like having to ends pulling in opposite directions…you have what they need and they need what you have…so what’s next?

When I first started my company in 2009, I did not know one person in Dallas, other than the people that worked in the company I just resigned from…not necessarily the best people to share my message with. I had to figure out how I could let people know what I was doing, why I was doing it and with whom I wanted to share it with. So of course we always go back to basics and that is identifying your target market. Ok that’s done…now what? I could call everyone I knew and let them know but… I just finished saying I didn’t know anyone in Dallas and thought I should start with a model close to home first. My first option was to network and meet people…and I did…lots of people of course I networked anywhere and everywhere and 90% of the people I met were not my ideal target…but I did meet people and they did know people so that was working somewhat.

I also hired a business coach and of course, since I knew better, I didn’t really listen to all her brilliant suggestions…until she called me out and asked why didn’t I just roll down my windows in my car and throw money out of them since that’s what I was basically doing with my coaching sessions. She would suggest, I would resist. She would suggest, I would ignore. It was a wonderful cha cha…and that did continue for a bit until I was not seeing anyone want to do anything with me or my business and couldn’t understand why. So I asked my coach and she laughed and said ok now are you ready to listen?

She told me I needed to do two things to share my message in a wider circle but not stop doing the things I was already doing. You have to build wide not high to spread your name. So along with all the things I was actively doing in Dallas like networking and doing 1:1 connections, writing articles etc. I also decided to add speaking to my activities. Of course I wasn’t going to be able to demand big speaker fees since no one knew me, I had to keep my eyes on the goal…getting my name out. I started speaking at every Chamber, Rotary, Women’s organizations and any place that would have me. Each time I spoke, I not only met people but I also perfected my talk so that it was more focused, relevant and valuable to the audience.

The other thing my coach told me to do, was to write a book…that was NEVER on my radar and again our dance continued until I finally cried “Uncle” and promised to give it a shot. It took me about 6 months to write the book and the first printing of 750 books was delivered to me at a conference where I was the keynote speaker on a stage of almost all men, to a group of almost 4,000. The books sold out and I had people ordering them online and it was awesome.

Now, when you ask people about Judy Hoberman, many know me. When you ask about Selling In A Skirt…most know my company and my message. A lot of time and hard work was needed…of course had I listened sooner, who knows how much time might have been cut out of the equation.

So what are some ways to get your business and your name known? Well, for starters I would try to get myself entrenched locally…again, use it as a template and see what works or doesn’t instead of jumping on a plane only to realize, you should have tried it locally first. Here are a few suggestions…

It’s all about relationships. Whether it’s with business owners, CEOs, Presidents of companies or other entrepreneurs…build the relationship before you need it. I realize you need it now, but not with everyone at the same time. While you’re at it, start developing relationships with local reporters. Do you know how valuable you can be to a reporter? You are a new business, or an existing one. You are in the community and you might have some valuable insight into a story they are working on. Or perhaps you can bring a story to them. Trust me, reporters look for people that have a story that is interesting or intriguing and….most importantly show up. Once you do, and they know they can count on you…you become a favorite. I am on a radio show in Oregon every month as a business contributor. Why? Because we talk about things that are interesting to HIS audience.
How about local newspapers or magazines? Why not be a contributor there? Any idea what happens when you are published? You are now the expert in your space and you can become a regular contributor. Once you get one article published, you can use that as a resource for others.
Ever thought about winning an award or being on a local list? You know the newspapers and magazines I just mentioned? They run contests, awards and produce lists of the best of the best…if you don’t have anyone to nominate your business, do it yourself. Remember, the goal is to get your name out there so find an award or list that reflects your area of expertise. I was recently named Mentor of the Year from The Women of Visionary Influence here in Dallas. I was nominated without me even knowing about it and was truly honored.
Network with intention. Yes, you can go to every event and meet lots of people and yes those people know people but…it might be a better move to network with your target audience or your strategic partners. I would rather have 5 qualified networking events a month than one a day that is truly non-productive. Can I just say, been there, done that and bought the T-shirt…many times over?
Relationships are not just with people that you are hoping will share your name and brand. They should also be with your clients. Think about what a happy client will do. They will give you referrals and testimonials. They will keep coming back and bringing their friends. They will want everyone to have the same incredible experience with your company as they did. This does not happen the first time you do something great and they buy something from you. That is the beginning. The follow-up is the most important part of the sale. Many times clients will be excited to be at the ground-floor with a new business. You get to let them in on what’s coming next and when they know you are trying to build your company, depending on the experience they have had with you, they will either help you or go running into the hills. Let them know that you are there for the long-haul and nurture those relationships.

Remember, the customer’s perspective is your reality.

What Would You Do-Over?

I was thinking about some of the things that have happened in my life, both the amazing and the not so much fun times. I started daydreaming about the woulda, coulda, shoulda ways the outcome might have been different and realized that things happen just as they are supposed to and that everything we do has a lesson attached to it…but what if we got a second chance to change things? What if we were able to take some of the adversities we go through and turn them around and what if we had a Do-Over?

When we think about fairy tales, everyone lives happily ever after…but even fairy tales have adversity…the poison apple, the lost shoe, being locked in the tower…. That is something that every one of us has to go through at some point in our lives. Will it create us to feel broken or damaged? Will it make us feel stuck? Will it define who we are? What if we decided that we are going to overcome this situation and perhaps look at it from a different perspective? Is it possible to step outside of your situation and think about the advice you would give to that person going through it? Of course, we are our own worst critics and as a coach, I can see clearly what’s going on in someone else’s life…but the truth is that I’m just too close to what’s going on in mine to step outside of it. And sometimes, you can’t even put into words what is happening in your life. Ever feel like that?

When I was working in my corporate position, I knew I wasn’t in the right situation. I loved part of what I did but what I didn’t love definitely outweighed the positive. I knew there were changes that needed to be made but wasn’t sure what, how, when it would or could happen. When I decided to think about me for just a few hours, I listened to someone, who later became my business coach, speak to a group of women. Her message was “Get Radical” and although I am a child of the bra burning, pants-suit wearing feminist’s era, getting radical and being radical was not on my bucket list. However, it was as though she spoke directly to me in this crowd of women and I knew that I could get out of my situation and start over…again. I had started over for other reasons in my life, but this was going to be a doozy. Let’s just say, I’m like a cat and land on my feet, but this time felt different. The first thing I had to do was emotionally detach myself from my situation. Sounds easy right? Well here are some ways to do just that:

~Accept what is going on-the more you fight, the more you lose. Why stay in a situation that will eventually cause you more suffering, whether it is emotionally, financially or physically. What the key is in the situation is not getting rid of it, it’s how you react to it. Remember life is 10% of what happens to you and 90% of how you respond to it.

~Try and look at this as a positive thing-As much as we don’t want to admit it, going through adversity can actually be a good thing. As I said, every situation you go through should give you some lessons to take you forward. If everything was easy breezy, don’t you think life would be just a little boring? I know we wish for boring some times, but the challenges we face bring us to understanding just how great it is to get beyond the challenges.

~Keep your purpose alive-If you lose your purpose and passion, adversity wins. Remember why you started doing what you are doing. Remember who and what brought you to the dance and remember that the outcome is bigger than the present situation you are going through.

And finally

~Remember your personal board of directors-make sure that the people that are around you, can guide you away from the adversity you are going through. You cannot and should not try to do things by yourself. When you choose staying in bed with your blankets over your head rather than facing the situation head on, you are destined to go enter that downward spiral.

Let’s admit that life has its ups and downs and as we all know and have been taught, that what doesn’t kill us, makes us stronger . Sometimes the challenges we go through seem to last much longer than we had hoped for but that shouldn’t mean we give up and accept defeat. It just means that there could be a second chance heading our way that gives us an opportunity to begin again. Now that doesn’t necessarily mean that you get to have a complete do-over and rectify your mistakes. But it does mean you have the chance to look at ways to make different choices and try it again. Taking that second chance may just give you back some of the confidence you lost or see things in a different light or maybe even defy all odds. Sometimes life gives you a second chance because maybe the first time you weren’t ready.

When I go back through my life and think about all the different challenges I faced, it’s a wonder I am still standing and smiling. As a single mom for 19 years, I had the challenge of supporting my children emotionally and financially. I did not have the luxury of not succeeding. It was my job to create an environment where they were loved, nurtured and had the ability to succeed. My motivation were my children. In fact, people laugh when I tell them that on my desk, where I made my calls to schedule my insurance appointments, were pictures of my children and their tuition bills…nothing more motivating than that.

I also had one hand tied behind my back because I added to my own situation when I was the only woman in my company and I was a commission based salesperson. You see, I chose my career. I chose to do what I did and how I did it. I chose to make things happen. We all make choices and whether or not some of our adversities are because of choices we had made or not, again, it’s how we are prepared for battle. I relied on believing in myself, my family, my friends and my faith that I would get over that enormous challenge and be successful…whatever my definition is. As Zig Ziglar said, “Sometimes adversity is what you need to face in order to become successful”. A little background music can add to that as well J

Making Your Sales Relationship Into A Selling Relationship

Building relationships requires time, effort and patience. It requires a strategy unique to each situation and prospect. It doesn’t mean developing a shrewd approach to ingratiate yourself with your prospects. If your approach is not heartfelt, it won’t work because people can see through a phony attitude. Successful companies and salespeople are service oriented with one goal in mind…getting the best and most for their money.

I’m sure most everyone is familiar with Southwest Airlines. Their focus is on building relationships and customer service and oh, by the way, they also fly airplanes!

Many salespeople go right into promoting their product or service as soon as they get the prospects attention instead of focusing on the relationship.

Most successful salespeople are relationship focused rather than sale focused. This is important before, during and after the sale.

Some things to remember:

Listen more than you talk. This is the key to building relationships. Jeffrey Gitomer said this so eloquently~ “You will never listen yourself out of a customer.”
Stop talking and ask questions-Asking questions begins the relationship, listening cements it
Be generous with your time even before you make a sale. Treat them “as if” give them valuable information, give them referrals to their business and send a handwritten thank you…even without a sale
Use tools to stay in touch- detailed notes you can refer to i.e. new baby, wedding, new home. You would be surprised how you stand out of the crowd just by asking how their vacation was or how the wedding was or in one case for me, remembering that the reason the original appointment was rescheduled was because a new floor was being put down
Touch people without selling them i.e. congrats on an award, google alert or even a great article that reminded you of them. It’s not always about selling to them.
Be consistent, persistent and professional. You want to be remembered for the right reasons

Selling is about building relationships. This cannot be said enough.

Did you know that it costs 5x more to get a new customer than to keep an existing customer? Translation=there is value in long term relationships-they turn into repeat buyers and become your walking ambassadors. Businesses don’t do business; people do business. Don’t miss out on the opportunities to develop relationships with a prospect because you are too focused on your sales pitch…Research confirms that companies and individuals who work hard at building and maintaining strong business relationships consistently outperform those who do not.

Remember always to Be Interested and not Interesting…

It’s All About Relationships

This past year, I have been featured on Fox Business News radio so many times and of course, I have my favorite stations and hosts. When I get my list of stations at 5am, I always look to see if I’ve been on their stations before and if we have a relationship built or if it’s a new station and it’s time to begin a new relationship.

You can always tell when I’ve been on a station multiple times because there is that ease and comfort and maybe even some bantering back and forth. Many times the host will say something that he/she remembered about our last encounter….it’s all about relationships.

As many of you know, my second book, “Famous Isn’t Enough, Earning Your Fortune As An Entrepreneur”, is ready to be launched and I’m super excited about sharing some lessons learned, and trust me there are LOTS to share. I contacted one of my favorite hosts because I wanted to send her a copy.

She and I have built a wonderful relationship over the past year and I value her opinion and friendship. Guess what? She asked if I would be on her show to talk about my new book? So please give a listen to my friend and fav, Mary Jones on The Talk of Connecticut as she dives into my book!

It’s all about relationships!

Determining Your Niche

Why is it that when someone asks who your target market is, the response many times is “everyone”? How can that be true? Is what you offer really good for the immediate world?

The more you are able to describe and pinpoint your niche, the more profitable it will be. Others will understand who they can refer to you and you will be able to craft a message directly at that group. Women generally have a more difficult time with this than men…why you ask? We don’t like to leave anyone out!

That’s so nice…

However, if you want to be more productive, sit down and define, describe and determine who your tribe really is.

Listen to my interview with Diane Helbig to hear more about “Determining Your Niche” by clicking here.

Happy Selling!

“Act As If”- Notes on Time Management

Time management is one of the hardest concepts entrepreneurs have to grasp, especially when it means working from home. Many people find the transition from an office routine to the self-employed lifestyle confusing, because there are no rules. The only person holding you accountable to putting in a full day’s work is you, and the desire to procrastinate is ever-present.

I have been working from home for almost 30 years, so it is second nature to me. The key is to establish structure in both your day and your environment, so you can focus on work without distraction. By developing a few new habits, you will quickly get into a groove to run your business successfully, whether from the spare bedroom down the hall or the coffee shop down the street.

Act As If

First things first: You should get up every morning as if you had an office to go to outside your home. The key phrase here is as if. Live your life as if, and soon it will be. Be prepared and be professional. Now, I’m not saying you need to wear a suit or put on heels and stylish accessories before taking on the day’s projects. I’m saying you have to be ready to get in a professional mode.

Even though you may not physically see your clients and prospects, they can tell when you are play working. (What is play working? It’s when you pretend you are working—you play like you have a job—but you’re just doing busy work and nothing productive is happening.) With the introduction of Skype, Zoom and Google Plus, you never know when a client will ask you to get on a video call. Wouldn’t that be great if you look like you rolled out of bed?

I will be the first to admit that I love my “sweats” days. Although my brand is Selling in a Skirt, when I have a big work project I need to get done, I stay in my sweats all day, throw on a baseball cap, and hunker down in my home office for hours at a time. Those are the most productive days for me. Writing my books took place on many of those days. But, there is a difference between “sweats” days during the week and those on the weekend. During the week, I still don’t have to leave the house, but at least I’ve put on some light makeup and run a brush through my hair. I may have no intention of being seen in public, but that doesn’t mean a client or prospect won’t decide to ring me up for a Google Hangout. Always be prepared to put your best face forward, even on the fly.

Read more about Time Management in my new book Famous Isn’t Enough!

In Like A Lion And Out Like A Lamb

So the saying goes about the month of March. In my case it was exactly the opposite. It seems that everything is on top of each other in March. I started out the month, really on the 28th of February, speaking at the AIMS Pro-To-Pro Retreat, an Insurance Industry event in the DFW area. The audience was great and I met a lot of interesting people and relationships began.

Next I was interviewed on radio and TV for different programs and ended the first week of March at the Ambit-ious Women Event, also in the DFW area, where some of the most amazing women collaborated about business. The presentation there, again afforded me the opportunity to make even more relationships and some new clients.

That evening I flew across the country San Diego to LAMP, one of the largest Insurance conferences. Last year I was a Main Platform speaker so this year I attended as an exhibitor. Guess what, relationship building at an all time high.

Back to Dallas and now a speaker at NetVU….guess Insurance is a common thread. Great group of people and connections and yes you got it, relationships being made and continued.

We are heading into the home stretch and what a great way to almost end the month than with one of my favorite conferences held in VA, The Get Radical Conference. This is a life changing event whether you are an attendee or a speaker. I was fortunate to have been a speaker and again, well you can fill in the blanks….

Finally the last week I was interviewed on a dozen Fox News Radio Shows talking about wives earning more than their husbands. Lots of great conversations and when I finished the last one, I was the Keynote Speaker at The Texas Tire Dealers event. Lots of questions, lots of answers and lots of relationships to follow up and continue with.

In between, I hosted my weekly radio show on Cosmic Broadcasting. Great way to get information out and bring some fabulous guests on to share their knowledge.

It was a busy month and yes, I was a bit tired, but it was a great month and I look forward to more months like this.

Bottom line as always, be open to opportunities, say yes and figure it out and be open to building relationships and once you have, your job is to continue the conversation.

Happy Selling!

Shiny Objects

How in the world does anyone expect you to get anything done when there are so many interesting distractions around? For instance, I made a major goal for myself to complete my 2nd book and have it printed and shipped to CA for an event by March 1st. And, that would probably not be too difficult if I just sat down and started writing. But there are so many other things that come into play like speaking engagements, radio interviews, writing programs, checking email, reading Facebook updates and the list goes downhill from there.

So what can you do? I’m thinking I should just lock myself in a hotel room with some water and some food and just… write. But, that doesn’t sound appealing especially since there would be new distractions for me. Maybe I should rent a cabin in the woods and write, but again, new distractions would set in. What is going on with the ordinarily organized and get it done person?

Hmm well let’s see, in the past 3 months,I just got married, I started a radio show, started working on a new product release and that list can keep going as well. But those are all excuses and those are all great ones at that, but they are excuses.

So here is what I know I need to do…..walk away from the computer that has a dozen or more windows open, turn the sound off so I can’t here when an email pops in, and take my laptop into my nice cushy chair and think about how great it will feel to have some chapters behind me rather than thinking I can write the book in one sitting.

Off I go, for the next 3 hours, and I will write until my time is up. So if you noticed, I gave myself some short term goals that I can reach and celebrate and motivate myself to do it again.

Stay tuned for the updates.